The Impact of Video Marketing on Your Brand

Published by IBC Studio at May 22, 2021

Video marketing is when a brand uses or produces a video content to increase their brand name online. They are mostly uploaded on YouTube or any other kind of social media. It is a powerful way for a company or a brand to spread their message in a way that is easily accessible to large audience. Video marketing is one of the biggest additions to the idea of promotion. It is one of the most versatile and very profitable digital marketing tools there is.

They are a very viable tool when it comes to showing and helping consumers to learn about the company’s products.

Here are few reasons why you should use video marketing to boost your brand :-

1.Videos increase sales

Videos help increase capital. Making a product video for your website or on YouTube can benefit your product a lot. Studies have shown that 74% of consumers who watch a product video ends up buying it. Videos helps consumers understand the product better because it increases their engagement with the product.

2. They are a great way to explain the product

Videos are an important tool when it comes to helping a potential buyer understand the product. Consumers will only buy the product if they have fully understood what the product is and what it is used for. This is where a video would come in, it would help the customer pick the right product for their needs.

3. It influences the decision for buying.

According to Forbes, 90% of customers have said that a product video helps them choose the right product and make the right decision.

4. Video increases trust

Video content is likely to make the buyers be engaged to the product video and this will increase emotions for that company. The whole idea of video marketing is to increase the trust the consumers can have on the product and create a long-term relationship.

5. Rank higher in Search.

Videos help increase your websites ranking on search engine pages. The total time a visitor spends on your website after reaching there from google can affect how high your website can appear on google. This is known as Dwell Time. Since google also own YouTube, there has been huge increase in how much videos impact your rank. Having videos can increase the amount of dwell time from a user. It increases that dwell time by 80% according to HubSpot.

6. Variety of ways to use video

Marketers have variety of options in terms of how to use their video. This makes it easy to find a way that helps which their company’s goal. YouTube is one of the most obvious places to start when a company is creating videos to promote their brand.
Social Media platforms like Facebook, Instagram, Snapchat etc. are a quick and easy way to promote your brand. They allow you to post videos and stories that disappear after 24 hours. This is a nice way to promote a product because it can be done quickly and cheap to make and they talk to the audience directly.
Webinars are a great way to interact directly with possible customers with the help of videos. They can help answer questions that the customers have about the product and the brand.
Live Videos also have gotten popular in the past few years. They can be very successful. According to Facebook, they have stated that live streams have six times as many interactions as a regular video.